Beretta purchases Holland & Holland

by Steve Galea | February 4, 2021
Beretta Holding Logo

Beretta Holding, the company responsible for the famous Beretta firearms family, has purchased legendary firearms manufacturer, Holland & Holland Ltd.

Though the terms and conditions of the acquisition have not been disclosed, a press release confirmed that the deal, which took effect on Feb. 1, gave Beretta Holding 100% acquisition of Holland & Holland Ltd.

That company, established in 1835, is best known for catering to an elite clientele and its exquisite high-end, side-by-side shotguns, rifles, and over-and-unders. The purchase also includes the prestigious Holland & Holland Shooting Ground, located in West London, which has some of the finest facilities in the United Kingdom.

International footprint expands

“This is a truly exciting development and a great achievement for the Beretta family, further increasing the group’s international footprint,” Beretta Holding President and CEO Pietro Gussalli stated in the release.

“Beretta Holding has been looking to acquire a premium luxury brand, and Holland & Holland is a fitting partner, fulfilling all the elements of finest gun making; a rich history, independent manufacturing facilities, and outstanding products.”

Beretta Holding also said it wishes to preserve the precious heritage of Holland & Holland in the United Kingdom. Beretta is the world’s oldest firearms manufacturer, dating back to the early 1500s.

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  1. Phil Turner wrote: As a former employee of Holland & Holland (barrel maker) I wish Beretta best wishes on the purchase. My only hope is that they keep Holland & Holland where it belongs. As one of the very best HAND MADE gun companies. And not cheapen them up my machine making guns with the Holland & Holland name as many have done with British gun names.