With National Fishing Week set to return from July 4 to 12 amidst the COVID-19 pandemic, the Canadian Sportfishing Industry Association (CSIA) is highlighting the mental and physical health benefits of fishing.
Canadians are again being encouraged to enjoy the body-and-spirit nourishing, age-old tradition through a nationwide television and radio commercial campaign dubbed “Always Essential.”
In Ontario, the not-for-profit fishing tackle industry association is working with the Ontario Federation of Anglers and Hunters (OFAH) also based in Peterborough, to distribute that message via traditional and social media channels.
Building memories
The week encourages anglers and prospective anglers to build memories with friends and family while fostering a passion and respect for the outdoors.
With an abundance of rivers, streams and lakes, we don’t have to travel far to find a fishing spot, association managing director Mike Melnik pointed out.
“After weeks of isolation, Canadians are heading outdoors for a day on the water or at water’s edge to enjoy some fishing,” he stated. “This year, National Fishing Week is even more important as a reminder to Canadians about the mental and physical health benefits of recreational fishing.”
The week is supported by Catch Fishing, a national angling heritage program dedicated to getting more people into fishing.
To learn more about National Fishing Week, other events, regulations, and tips, visit www.catchfishing.com.
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