Lucky Strike Bait Works, one of North America’s oldest tackle and net-making companies, turned 95 in June. The company was born in a Peterborough garage, owned by founders Frank and Elsie Edgars.
Frank’s lures, first fashioned from broom handles, soon gained the attention of local anglers who were eager to buy them on the nearby Otonabee River where Edgars fished. After a brief period of selling them from his tackle box, the Edgars decided to create a business — and by the end of the Second World War, they operated a factory in Peterborough and Cobourg.
Today, the company offers more than 1,800 products, including metal spoons, spinners, landing nets, and more, with global distribution and a US head office in Niagara Falls, New York.
“The company attributes our longevity to its loyal staff and my family elders before me,” Dustin Rhodes, Lucky Strike president and fourth-generation owner, stated in a media release. “We are really grateful that we’ve been able to do this for 95 years, while keeping the business in Peterborough.”
To commemorate its 95th anniversary, Lucky Strike will be releasing a limited run of one of their legacy wooden baits, “The Little Scamp Minnow,” this summer.
For more information, visit: luckystrikebaitworks.com
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