ICAST (International Convention of Allied Sportfishing Trades) announced the winners of its “Best in Category” at this year’s trade show on Wednesday, July 12, 2023.

The sportfishing industry’s largest trade show is underway in Orlando, Florida. It began on Tuesday, July 11, and wraps up Friday, July 24.

The New Product Showcase showcases the sportfishing industry’s ingenuity and entrepreneurial spirit by recognizing the year’s most innovative products culminating in awarding the “Best of Show” honours.

Some 1,087 entries were submitted in 37 categories. The winners were announced during an awards reception and posted on social media.

2023 “Best of Category” winners

Category – Sponsor

Freshwater Reel –

Product: Shimano, Stradic FM.

Shimano, Stradic FM

Boats and Watercraft –

Product: Johnson Outdoors, Old Town Sportsman BigWater ePDL+ 132.

Freshwater Hard Lure –

Product: Z-Man Fishing, Chatterbait Elite EVO.

Z-Man Fishing, Chatterbait Elite EVO.

Fly Fishing Waders and Wading Boots –

Product: Simms Fishing Products, G4Z Stockingfoot Wader.

Simms Fishing Products, G4Z Stockingfoot Wader.

Saltwater Reel –

Product: Daiwa, Seapower FM.

Tackle Management –

Product: Boat Outfitters | Teak Isle, The Pontoon Boat Tackle Center

Boat Outfitters | Teak Isle, The Pontoon Boat Tackle Center

Warm Weather Technical Apparel for Men –

Product: AFTCO, Channel Hooded Performance Shirt.

AFTCO, Channel Hooded Performance Shirt.

Electronics –

Product: Westin Fishing, Westin EscapeCam.

Westin Fishing, Westin EscapeCam.

Custom Tackle & Components –

Product: American Tackle Company, Tsuka 2 Complete Carbon Handle.

American Tackle Company, Tsuka 2 Complete Carbon Handle.

Lifestyle Apparel for Men –

Product: AFTCO, Ocean Bound Hooded Performance Shirt.

AFTCO, Ocean Bound Hooded Performance Shirt.

Fly Fishing Rods –

Product: Pure Fishing, Hardy Marksman Z.

Pure Fishing, Hardy Marksman Z.

Best Fly Fishing Reel –

Product: Cheeky Fishing, Cheeky Spray Fly Reel.

Cheeky Fishing, Cheeky Spray Fly Reel.

Saltwater Soft Lure –

Product: Z-Man Fishing Products, Mulletron LT (Line-Through) Swimbait

Z-Man Fishing Products, Mulletron LT (Line-Through) Swimbait

Fly Fishing Technical Apparel and Accessories –

Product: Renzetti Inc., Master M6014 Edition.

Renzetti Inc., Master M6014 Edition.

Freshwater Rod –

Product: St. Croix Rods, St. Croix Mojo Bass TRIGON.

St. Croix Rods, St. Croix Mojo Bass TRIGON.

Motorized Boating Accessories –

Product: Power-Pole, Power-Pole Move ZR.

Power-Pole, Power-Pole Move ZR.

Freshwater Soft Lures –

Product: Pure Fishing, Berkley PowerBait Nessie.

Pure Fishing, Berkley PowerBait Nessie.

Saltwater Rod –

Product: Shimano, The NRX+ Inshore

Terminal Tackle –

Product: Rapala, VMC Swingin’ Ned Rig Jig

Rapala, VMC Swingin’ Ned Rig Jig

Rod and Reel Combo –

Product: Pure Fishing, Abu Garcia ZATA Baitcast Combo.

Pure Fishing, Abu Garcia ZATA Baitcast Combo.

Fly Fishing Line, Leader, Tippet and Line Accessories –

Product: BUZBE, Colony 8T (Thin) Modular Tackle Box.

BUZBE, Colony 8T (Thin) Modular Tackle Box.

Saltwater Hard Lure –

Product: L&S Bait Company MIrrOlure The Duke Dog

Fishing Accessory –

Product: ENGEL COOLERS, ENGEL USB Rechargeable Lithium-Ion XL Live Bait.

ENGEL COOLERS, ENGEL USB Rechargeable Lithium-Ion XL Live Bait.

Kid’s Tackle –

Product: Anything Possible Brands, ProFISHiency Next Gen Krazy Combo.

Anything Possible Brands, ProFISHiency Next Gen Krazy Combo.

Fly Fishing Pack, Bag & Luggage –

Product: Simms Fishing Products, Flyweight Vest Pack.

Simms Fishing Products, Flyweight Vest Pack.

Eyewear –

Product: Costa Sunglasses, King Tide 8, Black, 580G Blue Mirror.

Costa Sunglasses, King Tide 8, Black, 580G Blue Mirror.

Cold Weather Technical Apparel For Men –

Product: Blackfish Gear, Gale Pullover.

Lifestyle Apparel for Women –

Product: HUK Performance Fishing, Women’s Coverup Dress.

HUK Performance Fishing, Women’s Coverup Dress.

Fishing Line –

Product: Shimano, Mastiff Fluorocarbon.

Shimano, Mastiff Fluorocarbon.

Cutlery, Hand Pliers or Tools –

Product: BUBBA, BUBBA Pro Series Smart Fish Scale.

BUBBA, BUBBA Pro Series Smart Fish Scale.

Novelties and Wellness –

Product: ExtremeMist Personal Cooling Systems, GoMist Drink and Misting Bottle.

ExtremeMist Personal Cooling Systems, GoMist Drink and Misting Bottle.

Ice Fishing –

Product: Garmin, LiveScope Plus Ice Fishing Bundle LI with ECHOMAP.

Garmin, LiveScope Plus Ice Fishing Bundle LI with ECHOMAP.

Warm Weather Technical Apparel for Women –

Product: AFTCO, Women’s Mojeaux ¼ Zip Performance Suit.

AFTCO, Women’s Mojeaux ¼ Zip Performance Suit.

Cold Weather Technical Apparel for Women –

Product: AFTCO, Women’s Barricade Rain Suit.

AFTCO, Women’s Barricade Rain Suit.

Footwear –

Product: AFTCO, Ankle Deck Boot – Black.

AFTCO, Ankle Deck Boot – Black.

Soft and Hard Coolers –

Product: Flop Industries, Flop Box 10.

Flop Industries, Flop Box 10.

Non Motorized Boating Accessories –

Product: Bote, Bote Water Hammock.

Bote, Bote Water Hammock.

The New Product Showcase Best of Show winner announced Thursday was American Tackle’s G2 Tsuka 2 Complete Carbon Handle.

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