Mountain Equipment Co-Op at it again
I heard this and just had to giggle. Apparently MEC has found themselves in some financial trouble and was recently sold to a private equity firm. For those if you that do not know private equity firms buy up struggling companies and re-organize them so that they can become profitable within the 5 year mark. MEC started as a climbing Co-Op (ropes and hardware), then ventured into clothing, then boots and general camping equipment. Recently they expanded their offering to include bicycles, canoes and kayaks but it was still not enough to get their books in the black. MEC made sure to stay well away from the hunting and fishing community as it did not fit into their core values (even though we spend FAR more money on conservation than their target market) but it was not enough to keep them out of the RED.
So the private equity firm hires Jay Taylor to sit on the executive team and she are loosing their . Apparently Jay is the CEO of LALO Tactical - a very successful company that makes boots for police and the military. The article was quoted saying, "it makes specialized boots with names such as Intruder, sold in colours such as Black Ops and Ranger Green".
Maybe Biff and Muffy should have spent more on those hiking boots and GoreTex jackets for the walk downtown for a Latte and MEC would not be in this situation.
https://www.cbc.ca/news/business/mec...740922?cmp=rss